Website Mystery Shopping

To improve the commercial reactivity of your dealership staff, a car manufacturer asked us to send 900 mystery emails.

200 requests on the website were organised at the same time to assess the reactivity of the “web call back” service and to find out accurately the reply times and  the relevance of the information supplied.

The identification of the best practices in this area enable the manufacturer to standardise its reply procedure and use the best practices across all its operational teams.